If you are interested in online search, advertising and marketing, you should be reading Paul O'Brien's Search Engine optimization and online marketing tips and lessons at SEO'Brien. His blog covers all kinds of interesting things like How to get readers to your blog, where to get links, and shopping and searching online. Paul has experience with everything related to online advertising, so you are sure to pick up a few valuable tips by checking out his site. He keeps it updated frequently and many entries point to tools you can use right away. Part one of his ongoing ten part series on search engine optimization provides some practical ideas for web designers to make sure their sites are accessible to search engines -- things like organizing and optimizing your URLs, including a sitemap, and making sure the user experience is the best it can be.
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