Some of their fellow bloggers are critical, saying the industry is polluting the blog world and misleading consumers by blurring the line between advertising and unbiased opinion.The problem with this quote is that the "fellow bloggers" quoted aren't really the same kind of bloggers as the ones who participate in PayPerPost. Jason Calacanis started weblogs, inc., which consists of a bunch of sites which have paid bloggers writing about specific topics such as electronics, video games, Apple, and more. Each of these sites contains lots of ads -- under the header, in the sidebar and in between the posts. I like these sites and check them frequently, but there is no disclosure on these sites like Engadget about what kinds of relationships exist between the writers and the products they write about. Jason Calacanis has frequently criticised PayPerPost in regard to disclosure, and he also has ads and endorsements on his personal blog with no disclosure. In fact, he attacks PayPerPost based on the LA Times article on a post on his own blog. I have to agree with the idea that disclosure at the top of each post is the way to go. I have done this with most of my posts and have tried to go back and correct the others. I do need to develop a better system to make it easier to do that.
"The problem is the advertisers are trying to buy a blogger's voice, and once they've bought it they own it," said Jeff Jarvis, a City University of New York journalism professor who writes about technology at BuzzMachine.com.
"PayPerPost versus authentic blogging is like comparing prostitution with making love to someone you care for deeply. No one with any level of ethics would get involved with these clowns," said Jason McCabe Calacanis, an entrepreneur who co-founded Weblogs Inc., a network of blogs that includes popular technology site Engadget.
Jeff Jarvis is a former reporter, a professor and not the typical blogger. He does have a very extensive disclosure on his site though.
There is no disclosure I could find on Jason Calacanis' site, just a bio written in the third person.