Newspapers have to adjust to changing times and competition from television and the web. Some do it better than others. PE.com is a local paper which has added some new media elements to their website, but you have to wonder what they were thinking. I checked out their video clip -- 10 questions with Stanford's Toby Gerhart. The video starts with a short and loud car commercial for Corona Chevrolet which is readable and has some motion graphics which look fine. Once the interview with Toby Gerhart starts however, we enter the dimension of overcompressed video which is so overcompressed that some of the questions, show in white on a black background, are completely unreadable. It's also impossible to see Toby's face because of the compression artifacts. The video is such poor quality that I wouldn't go back and watch another one. At least it plays directly on the web page.
The other new media feature on pe.com which is poorly done is the "podcast" feature available for every story. The first time I saw this I wondered how they could afford to create podcasts for all the stories each day. The answer is that they don't. The "podcasts" actually use speech synthesis to read the text of the story. Not something I'd go out of my way to listen to, but it might serve a purpose for someone who is visually impaired. Better than nothing but not much better.
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