According to Business Week, Apple will start selling movies for $14.99 and $9.99 through the iTunes Music store later this month. Wal-Mart doesn't like the idea because the price is lower than what they can charge, but that seems to be the case only because Disney is the only studio which has made a deal with Apple, and Steve Jobs is the largest Disney shareholder.
I'm not sure that I will be buying too many movies for $15. I'd rather rent them from NetFlix because there just aren't too many movies I would watch more than once.
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